Nikita Wyllie Brand Identity
Adobe Illustrator, InDesign
Nikita Wyllie Bespoke Crochet is a small business located in Vancouver, B.C. that caters to costume replication for the film industry. The target audience for this brand are high-end costume designers in the film industry. They are very busy, as well as very precise on what they want.
The challenge for this branding project was successfully communicating to her target audience. It had to be simple, yet elegant and able to compete in the market.
The message and concept I chose to communicate was custom, high-end crochet by a masterful, warm-hearted artist. I chose to implicate this concept by pairing a clean sans serif font with a classic serif, accompanied by three simple icons.