JJ's Restaurant Brand Identity
Adobe Illustrator, Photoshop, InDesign
JJ’s Restaurant is a casual venue consisting of culinary arts students cooking an elevated menu of appetizers, mains and desserts. They required a logo and menu redesign. JJ’s Restaurant is run by the students in the culinary/hospitality programs at VCC.
The challenge was communicating the high-end nature of the restaurant while also incorporating the student-run aspect of the service. This was important to the restaurant because it adds another element to the dining experience. The food is priced at a lower rate but it is among the standards of the professionals.
I created this logo in the shape of a person (student) with organic lines. The bottom of the J’s are the students legs, and the dot of the 2 J’s is the head. The simplicity of it speaks well to the nature of the restaurant, and the organic shapes are representative of the food. The restaurant was happy with this logo and chose it over 16 others designs.